Director of Digital Fundraising

Reports To: Chief Operating Officer

As cutting-edge newsmakers, thought leaders, and educators for the pro-life movement, Live Action is growing its team of talented professionals to transform public opinion on abortion in America. Live Action seeks a full-time Director of Digital Fundraising to work closely with leadership to manage and execute all aspects of fundraising, with an emphasis on growing our digital fundraising program. The Director will integrate fundraising best practices with cutting-edge technology and innovation to achieve aggressive fundraising goals.

The Director of Digital Fundraising must be passionately committed to Live Action’s mission and must be inspired to do the best work of her/his life. This position offers the potential for growth and the opportunity to be part of a dynamic, growing, and highly productive team.

This position can be remote but will include some travel.  

The Director of Digital Fundraising’s responsibilities include, but are not limited to:

• Provide effective and inspiring leadership for the Digital Fundraising Team by being actively involved in all fundraising programs, services, and communications.
• Manage and oversee key digital vendor and contractor relationships, ultimately owning their metrics and deliverables.
• Manage and oversee the creation, design, and distribution of all donor marketing materials, such as impact reports, annual reports, cultivation pieces, etc.
• Plan, write, and schedule emails and SMS for the digital fundraising program, including high-impact campaigns, acquisition, cultivation, retention, and upgrade strategies.
• Develop efficient and effective systems to grow the digital fundraising program, including email and SMS.
• Build and retain relationships with online donors, creating and implementing both asks and cultivation.
• Oversee and execute technical needs supporting digital fundraising.
• Ensure all websites are updated and tested to optimize content and donor conversion.
• Ensure ongoing Analysis, Reporting, and Data Management to grow online programs.

Requirements:

• Must have nonprofit experience.
• Holds a bachelor’s degree with 5 years of experience in online/digital fundraising or marketing; minimum of 5 years of management experience a must; Master's or Professional Degree preferred.
• Strong personal, organizational, program, and time management skills, keen attention to detail, research and writing skills, and strong interpersonal communications skills.
• Is a strong, energetic, empathetic individual of high integrity.
• Possesses a strong commitment and dedication to the pro-life position and Live Action’s mission.
• Is both goal and detail-oriented, with an entrepreneurial and innovative drive and spirit.
• Is proficient in Microsoft Word, Excel, and G Suite applications; has the ability to quickly learn new CRM’s; Hubspot experience a plus.
• Has the ability to work with and understand diverse cultures, backgrounds, and traditions.

Live Action is a media and news nonprofit dedicated to ending abortion and inspiring a culture that respects all human life. Live Action’s groundbreaking news coverage and compelling videos reach several million people weekly across Facebook, YouTube, X, and Instagram. (see more here: www.facebook.com/liveaction and www.liveaction.org).