Senior Social Media Strategist

Job Title: Senior Social Media Strategist
Reports to: Vice President of Communications and Government Affairs or Vice President of Programs
Location: Hybrid   
Employment Status: Full-Time/Salaried/Exempt

Overview:
The Senior Social Media Strategist will serve as the primary social media advisor and content creator for an executive to manage their social presence across all platforms while ensuring alignment with Live Action’s brand, broader communications, and PR strategy and therefore also working closely with the Vice President of Communications and Government Affairs to assist with organizational-level communications. It blends aspects of a publicist and social media professional and is perfect for someone with a background in communications and PR and who understands the nuances of shaping public perception, engaging with online audiences, and advising high-level executives.

This role is hybrid; candidates must be located in Orange County, CA.

Key Responsibilities:

• Social Media Strategy and Management: Develop and execute a strategic social media plan for a high-level executive that aligns with Live Action’s messaging and communication goals.
   
• Collaborative Advisor: Work closely with a senior executive to ensure social posts reflect voice, tone, and values while advising on optimal messaging, timing, and nuanced understanding of the various audiences a public figure reaches (movement, cultural, political, donors, etc.)
   
• Content Creation and Editing: Oversee the creation, editing, and curation of content (including text, images, video, and email) for key social media accounts, ensuring consistency and quality.
   
• Media Relations: Collaborate with the communications and marketing team to manage senior executive relationships with journalists, influencers, and other key stakeholders on social platforms.
   
• Brand Tone and Messaging Guidance: Advise on how posts will be perceived and suggest adjustments based on external feedback, trends, or crisis management needs.
   
• Crisis Management and Public Relations: Advise and assist in responding to sensitive issues, public controversies, and crisis situations in real time, and ensuring messaging is handled strategically and consistently.
   
• Communications and Government Affairs: Assist the Vice President of Communications & Government Affairs in preparing organizational-level communications, events, including press releases, media statements, and other communications efforts for internal and external distribution.
  
   
• Performance Monitoring and Analytics: Track and analyze the performance of social media posts and campaigns, providing regular reports and insights on audience engagement, trends, and growth.
   
• Media Appearances and Press Events: Assist in preparing for media interviews, press releases, and public speaking engagements, advising on messaging and content shared on social media platforms.
   
• Long-Term Content Planning: Help with high-level content planning that supports Live Action’s advocacy, campaigns, and overall organizational strategy.

Skills & Experience:

• Extensive background in public relations, social media strategy, or communications.
   
• Proven ability to manage high-level executives’ social media accounts and communicate their brand.
   
• Excellent writing, editing, and communication skills.
   
• Ability to quickly adapt to changes in public opinion, political climate, and media landscape.
   
• Comfortable advising and mentoring senior leaders.
   
• Strong understanding of crisis communication and media relations.